Hopkins' SKIMS Face Wrap Video Sparks Viral Debate

Kim Kardashian's Skims brand launched the Seamless Sculpt Face Wrap, a collagen-infused face shapewear product marketed for jaw support, which quickly sold out online amid mixed reactions. The product gained viral attention when Oscar-winning actor Anthony Hopkins posted a humorous Instagram video referencing his Hannibal Lecter character while wearing the wrap, to which Kardashian responded enthusiastically. Public reactions included both playful ridicule—comparing the wrap to horror props or torture devices—and criticism of the brand for capitalizing on beauty insecurities. Some consumers, however, showed genuine interest in the wrap for medical or therapeutic purposes, such as TMJ support or post-surgical recovery, and noted its connection to Korean skincare trends. The viral moment has amplified publicity for Skims and reignited debate over societal beauty standards and the marketing of unconventional beauty products. Kardashian's approach continues to influence conversations about modern beauty and self-image.