KiranaPro Acquires Likeo in $1M Deal to Launch India's First Virtual Trial Room for Gen Z

KiranaPro, an AI-powered quick commerce platform fully integrated with India's ONDC network, has acquired Likeo, a startup specializing in augmented reality virtual try-on technology, in an all-stock deal valued at $1 million. This acquisition enables KiranaPro to integrate Likeo's immersive trial room feature into BLACK, its fashion commerce platform targeting Gen Z consumers, making it India's first app to offer AI-powered virtual try-ons across apparel, jewellery, and eyewear. The virtual try-on feature aims to provide a highly personalized, interactive shopping experience, enhancing customer confidence, reducing product returns, and transforming how young shoppers discover fashion online. Likeo's Founder and CEO, Saurav Kumar, will join KiranaPro's leadership to lead AI and visual computing initiatives, driving innovation in BLACK's next phase. KiranaPro's CEO, Deepak Ravindran, emphasized that this move aligns with their vision to reinvent online shopping in India by delivering a mirrorless, fun, and frictionless shopping experience that resonates with Gen Z users. The virtual trial room feature is set to roll out soon, initially offering early access to fashion and accessories users.