Beyoncé Launches SirDavis Whisky with Moët Hennessy

Beyoncé has launched a new whiskey brand called SirDavis, in collaboration with Moët Hennessy, honoring her great-grandfather Davis Hogue, a moonshiner during Prohibition. The whiskey, composed of 51% rye and 49% malted barley and aged in sherry casks, has won the Best In Class award for American Whiskey at the 2023 SIP Awards. SirDavis showcases a rich profile with notes of dark red fruits, spices, and a distinctive craftsmanship inspired by Japanese and Scottish traditions. This venture reflects Beyoncé's commitment to her heritage and marks Moët Hennessy's first fully U.S.-developed spirit. SirDavis is available for pre-order and will hit the shelves in September, retailing at $89 a bottle.