Merlin Entertainments Partners with Mojang Studios

Merlin Entertainments has announced a partnership with Mojang Studios to create 'Adventures Made Real,' a series of immersive attractions based on Minecraft. This collaboration marks Merlin's first global partnership with a gaming brand and aims to turn Minecraft experiences into real-life adventures at theme parks worldwide. The company plans to invest over £85 million ($110 million) in the initial two attractions, set to open in the U.S. and U.K. between 2026 and 2027, which will include Minecraft-themed accommodations, retail spaces, and a themed ride. CEO Scott O'Neil emphasized the partnership's significance in reaching new audiences and enhancing guest experiences. Mojang's collaboration with Merlin is seen as an exciting opportunity to engage its vast community with new immersive experiences. Ultimately, this initiative reflects Merlin's strategy to leverage major intellectual properties to drive growth and innovation in their attractions.