Tripadvisor Names London Top Destination for 2025

Tripadvisor has named London the top travel destination in the world for 2025, surpassing Dubai, which had held the title since 2022. The UK capital is celebrated for its mix of cultural attractions, culinary scene, and historical sites, securing its place as a favorite among global travelers. Edinburgh also made the list, ranking 10th in Europe and 20th worldwide, known for its rich history, Michelin-star restaurants, and the annual Edinburgh Festival Fringe. The new tourist tax in Edinburgh, set to start in July 2026, is expected to generate up to £50 million, marking a significant funding boost for the city. The Mayor of London expressed pride in the recognition, highlighting the city's enduring appeal and diverse offerings. Tripadvisor's awards are based on user reviews collected between October 2023 and September 2024.