Global Sustainable Packaging Shift Accelerates Toward Regulatory Compliance by 2028

Sustainable packaging is undergoing a significant transformation driven by emerging regulations, including Extended Producer Responsibility (EPR) laws that shift financial and operational accountability for packaging waste to producers. Gartner forecasts that by 2028, 75% of organizations will abandon voluntary sustainability targets in favor of compliance with legislative guidelines, as 90% of current sustainable packaging commitments are predicted to remain unmet due to continued reliance on plastics and single-use packaging. Companies face rising costs related to data management, compliance, and redesigning packaging to meet evolving standards, while infrastructure and consumer behavior challenges further complicate progress. Innovations like Coveris' recyclable films and trays demonstrate industry efforts to reduce plastic usage and promote closed-loop recycling models. However, gaps remain between policy goals and practical implementation, especially in harmonizing international trade regulations and ensuring product safety alongside environmental benefits. Transparent communication and integrated strategies are essential for advancing sustainable packaging that balances waste reduction with maintaining product integrity and supply chain efficiency.