FIFA confirms dynamic pricing for 2026 World Cup tickets

FIFA has confirmed that it will implement dynamic pricing for tickets to the 2026 World Cup, marking the first time this pricing strategy will be used for a men's World Cup. Ticket prices will start at $60 for group-stage matches and can rise significantly, with the most expensive tickets for the final starting at $6,730, though prices are expected to fluctuate based on demand. The presale period begins on September 10, requiring fans to register with a FIFA ID and use a Visa card, with a lottery system limiting purchases to four tickets per person per match and a maximum of 40 tickets throughout the tournament. FIFA justifies dynamic pricing as a way to adapt to the North American market, where such pricing is common, and to maximize revenue for the event, despite criticism from fans who feel priced out by surge pricing models. The tournament will take place from June 11 to July 19, 2026, with the United States, Canada, and Mexico hosting group stage matches on home soil. FIFA advises fans to secure their tickets early due to the unpredictability of demand and pricing shifts throughout the sales phases.