Mattel Celebrates International Women's Day with New Barbie Dolls

In celebration of International Women's Day, Mattel is releasing a special collection of Barbie dolls honoring female friendships and achievements across various fields. The collection features eight unique dolls representing dynamic duos such as U.S. Olympic gymnasts Jordan Chiles and Jade Carey, British actors Hannah Waddingham and Juno Temple, and Brazilian disability advocates Paola Antonini and Kelen Ferreira. These dolls aim to inspire young girls by showcasing the strength of female friendships and the accomplishments of women who have broken barriers in their respective industries. Additionally, Barbie is recognizing five Indian women for their contributions in sports, music, fashion, culinary arts, and firefighting, reinforcing its message that girls can aspire to any career. The dolls are part of Barbie's ongoing initiative to empower young girls and are not available for sale. This year's campaign arrives against a backdrop of limited brand activations surrounding International Women's Day, emphasizing the importance of celebrating women's achievements.