Coca-Cola and PepsiCo are experiencing significant sales declines in Muslim-majority countries due to consumer boycotts linked to the ongoing Gaza conflict, which have positioned these brands as symbols of American influence. Local brands such as V7 in Egypt and Cola Next in Pakistan are gaining market share as consumers opt for domestic products in response to the boycotts. Reports indicate a 7% drop in sales for Western beverage brands across the Middle East in the first half of 2023. Despite these challenges, both companies continue to invest in these regions, sponsoring local initiatives and embedding their brands within communities to foster long-term growth. PepsiCo's CEO acknowledged the situation, suggesting they would manage through it over time. The boycotts reflect a broader consumer movement against perceived complicity in foreign policies, emphasizing the complexities of international brand loyalty in politically charged environments.