Sony Unveils Afeela Electric Vehicle at CES 2025

At CES 2025, Sony unveiled a range of innovative products, highlighting its Afeela 1 electric vehicle as a flagship offering from its joint venture with Honda. The Afeela 1, priced at $89,900, features advanced AI capabilities and extensive driver-assistance technology, with pre-orders starting in 2025 and deliveries expected in mid-2026. Additionally, Sony introduced a new coach headset aimed at enhancing NFL communication powered by 5G, and a virtual production system named PXO AKIRA to streamline content filming. The company's 'Creative Entertainment Vision' was emphasized through initiatives for expanding game IP into visual media and anime, including a series based on 'Ghost of Tsushima'. Hiroki Totoki, Sony's COO, articulated the goal of collaborating with creators to foster imaginative experiences. This event marks a significant pivot for Sony, traditionally known for consumer electronics, towards mobility and entertainment technology.