NWSL plans new media rights package, targeting Sunday nights

The NWSL is actively pursuing a fifth media rights package, targeting Sunday night games to enhance its broadcasting presence, according to reports. Currently, 62% of NWSL games are covered by existing agreements with CBS, ESPN, Prime Video, and ION, which are fully sold out of advertising inventory for the season. The league's strategy includes leveraging upcoming expansion teams in Boston and Denver to increase game inventory, with conversations already underway with both new and existing media partners. This new rights package is expected to commence in 2026, coinciding with the 2027 FIFA Women’s World Cup, which the league aims to use as a promotional boost. The NWSL plans to begin discussions for its broader media rights deals next year, following the conclusion of its current agreements in 2027. Industry experts suggest that the growing interest in women's soccer has created a favorable environment for the league's media rights negotiations.