Colorado Avalanche Faces Backlash Wearing Rams Jerseys Due to Shared Ownership

The Colorado Avalanche hockey team, owned by Stan Kroenke who also owns the Los Angeles Rams, attended the Rams' Thursday Night Football game against the San Francisco 49ers, wearing Rams jerseys. This sparked backlash from Denver Broncos fans who felt the Avalanche should support their local NFL team rather than the Rams, despite the shared ownership. The Avalanche's gesture was seen by some as disrespectful to Colorado sports culture, given the proximity and rivalry between Denver's teams and the Rams. The Avalanche are currently in NHL preseason and will soon face the Los Angeles Kings, further connecting their activities to Los Angeles sports. While the Kroenke family's ownership links several Colorado teams with the Rams, the fans' reactions highlight the tension between local loyalty and business affiliations. Overall, the incident underscores the complexities of sports team ownership and fan allegiance in Colorado.