Shaun White, the snowboarding legend and three-time Olympic gold medalist, is spearheading The Snow League, the first global professional winter sports league for snowboarding and freeskiing. Backed by notable investors, the league is set to kick off next March with a minimum prize purse of $1.5 million, making it the richest in the sport. The initiative aims to provide a more coherent calendar for athletes, offer substantial prizes, and crown a world champion, filling a gap in the currently fragmented action-sports landscape. White's vision includes a strategic rollout plan, prioritizing athlete involvement and top-quality venues to elevate the sport to new heights globally.