The Victoria’s Secret Fashion Show made a highly anticipated return in 2024 after a six-year hiatus, marked by a renewed emphasis on inclusivity and diversity. The show featured veteran models like Tyra Banks, Adriana Lima, and Candice Swanepoel, alongside first-time appearances by trans models Alex Consani and Valentina Sampaio, reflecting the brand's efforts to rebrand and modernize its image following past controversies. Held in New York, the event celebrated a broader definition of beauty, aiming to inspire the next generation. The brand, previously criticized for its lack of diversity and association with scandals, aims to regain its prestige by aligning with contemporary social values. The return of iconic elements like wings and a glamorous runway show was executed with a fresh, inclusive lens, drawing attention from both media and fans. The fashion show’s comeback is seen as a strategic move to reclaim market share in a competitive industry, dominated by brands like Fenty x Savage and Skims.