Threads Launches New Features, Moves to Threads.com

Meta has officially moved its Threads social network from Threads.net to the more memorable Threads.com, streamlining access for users and resolving confusion caused by the previous domain name. The switch follows Meta's acquisition of the Threads.com domain, previously owned by another startup, and is accompanied by a series of web app improvements. These updates include easier access to custom feeds and saved posts, the ability to copy posts as images for sharing on other platforms, new tools for creating columns, and a feature to help users find people they follow on X. The web interface now mirrors the organization of custom feeds on mobile, while a new post composer allows users to create posts without leaving their feed. Meta is also expanding ad placements on Threads and continues to enhance user experience to better compete with rivals like X. The move and these updates aim to make Threads more accessible and appealing as its user base grows.