Pinterest Unveils Advanced AI Visual Search Features

Pinterest has rolled out new AI-powered visual search features, allowing users to search using a combination of images and text, and automatically generating descriptive words to better define personal style preferences. The updates initially target women's fashion in the U.S., Canada, and the U.K., with further expansion planned. New visual tools include an animated glow to highlight interactive Pin objects and a refinement bar for filtering results by color, style, or fabric. Users can now start searches by long-pressing any Pin in their feed, making visual search more accessible. Powered by generative AI and multimodal embedding models, these enhancements position Pinterest as a leader in visual discovery and style curation. Surveys show Pinterest is increasingly favored as a search engine, especially among Gen Z and women, for its trusted, visually driven results.