Amazon's 48-hour Prime Day event set a new record with U.S. online spending reaching $14.2 billion, an 11% increase from the previous year, driven by back-to-school shopping and product refreshes in electronics. Adobe Analytics noted the boost came as consumers shifted from necessities to items like tablets and TVs. Amazon highlighted its AI-powered shopping assistant, Rufus, which aided millions of users. Shoppers spent more per order on average, with popular items including Amazon-branded electronics and household essentials. Significant discounts were available on a variety of products, from vacuum cleaners to cameras, during the sale. The Prime Visa card offered an attractive $200 gift card bonus, encouraging more Prime memberships.