Caitlin Clark Absence Leads 36% WNBA Ratings Drop

Caitlin Clark has become a central figure in the WNBA's recent surge in popularity, often credited with driving viewership and commercial success for the league. Her absence from the 2025 WNBA All-Star Game due to injury led to a significant 36% drop in ratings compared to the previous year, underscoring her impact as a key ratings driver. Clark's influence extends beyond viewership, as she secured a substantial media rights deal for the league and commands a major Nike endorsement, despite the WNBA's low player salaries and ongoing financial losses. However, her prominence has sparked controversy, with figures like Barstool Sports founder Dave Portnoy vocally supporting Clark while criticizing rival Angel Reese, a stance that has polarized fans. The league's demanding schedule has contributed to player injuries, including Clark's, affecting both individual performance and the overall quality of play. Despite the debates, Clark's role as a catalyst for growth and commercial viability in the WNBA remains widely recognized.