Bella Hadid Revives Butter Yellow Mini Dress in Global Fragrance Campaign

Bella Hadid has been prominently promoting her new fragrance, Eternal Roots, while championing the buttery yellow color trend, despite fellow celebrity Hailey Bieber declaring the shade "played out." Hadid recently wore a strapless, drop-waist mini dress by With Jéan in butter yellow, accessorizing with gold jewelry and yellow-and-white Roger Vivier slingbacks, signaling a fresh, romantic take on the hue. Her fashion choices for the fragrance launch and related events have blended fruity inspiration with daring, plunging styles, earning attention from her celebrity peers and fashion media. The buttery yellow shade, a soft pastel bordering on cream, has seen fluctuating popularity but remains favored by Hadid and others, contrasting with Bieber's preference for brighter lemon tones. Hadid's repeated use of With Jéan pieces and her embrace of flowing, summery silhouettes highlight her role as a trendsetter, possibly reviving the color as fall approaches. Overall, Hadid's style and branding efforts reflect a blend of classic elegance and modern edginess tied to her Ôrəbella fragrance line.