Lancôme Launches Juicy Tubes 25th Anniversary Campaign Featuring 2000s Stars

Lancôme is celebrating the 25th anniversary of its iconic Juicy Tubes lip gloss with a nostalgia-driven campaign featuring celebrities who were emblematic of early 2000s pop culture. Stars such as Paris Hilton, Gabrielle Union, Ed Westwick, Hilary Duff, Micha Barton, Rachel Bilson, Kelly Rowland, and Chad Michael Murray share personal memories and highlight the gloss's signature high-shine, fruity scent and cultural significance during that era. The campaign, dubbed the Juicy Kissing Web, taps into Y2K nostalgia, with Westwick reprising his role as Chuck Bass from Gossip Girl, and Union recalling Juicy Tubes as a beauty staple for Black women in the 2000s. Fans and social media users have enthusiastically embraced the campaign, celebrating the return of the gloss and its role as a beauty ritual alongside other early 2000s icons like flip phones and MAC Blot Powder. Originally launched in 2000, Juicy Tubes was discontinued in 2018 but revived in 2020, and this campaign underscores its enduring appeal and status as a cultural symbol of the Y2K era. The brand offers seven shades that appeal to a variety of styles and moods, reaffirming Juicy Tubes' place as a timeless beauty product amid the fast-changing trends of the digital age.