Tennessee Titans quarterback Will Levis has partnered with Hellmann's to release a mayonnaise-scented cologne named 'Will Levis No. 8: Parfum de Mayonnaise'. This unique fragrance, inspired by Levis's viral habit of adding mayonnaise to his coffee, sold out quickly after its launch. The cologne features notes of tart lemon, parsley, coffee, musk, vanilla, and a daring 'mayonnaise accord'. Levis, who signed a lifetime supply deal with Hellmann's in 2023, starred in a parody commercial for the product, which has garnered significant attention. The cologne is priced at $8 for a 30 mL bottle and will be restocked soon due to high demand.