Lindt Opens Flagship Store in London Featuring UK’s Largest Pick 'n' Mix

Lindt has opened its flagship store in London, located beneath the famous Piccadilly Lights, marking a significant milestone as the company celebrates its 180th anniversary. The store features the UK's largest Lindt truffle pick and mix, in-house chocolatiers crafting fresh chocolates, and a Choco Barista offering a range of specialty beverages, including chocolate-flavored drinks and ice creams. Former tennis star Roger Federer attended the grand opening, highlighting Lindt's commitment to quality and craftsmanship. The store also showcases exclusive London-themed gifts and seasonal chocolates, including a new line of Dubai-style products that have gained popularity on social media. The first 200 customers who spend £10 or more received goodie bags filled with Lindt treats. With its elegant design and diverse offerings, the store aims to be a chocolate lover's paradise in the heart of London.