Apple TV Offers Free Streaming for MLS Playoffs

As Major League Soccer (MLS) playoffs commence, Apple has removed the paywall for the first-round matches, allowing fans to watch for free, including Lionel Messi's debut playoff game with Inter Miami against Atlanta United. This historic match will be streamed live on Apple TV+, Apple.com, and through various devices, with a dedicated 'Messi Cam' available on TikTok, showcasing the superstar for the entire game. Apple aims to maximize viewership by broadcasting the match in its flagship stores and across more than 100 countries. This event is part of Apple's broader strategy to promote its 10-year, $2.5 billion media rights deal with MLS, which has gained traction following Messi's arrival in the league. The playoffs will run until December 7, with every game accessible through the MLS Season Pass subscription. Messi, a key figure in the playoffs, is expected to draw significant attention as Inter Miami pursues the championship.