UEFA Announces €1 Billion Women's Football Investment

UEFA has unveiled a six-year strategy named 'Unstoppable', committing €1 billion to enhance women's football across Europe from 2024 to 2030. This investment aims to double the number of professional leagues from three to six and increase the number of fully professional players from 3,049 to 5,000. UEFA plans to support national teams, clubs, and grassroots initiatives, while also introducing a new women's European club competition. The strategy aligns with the rising popularity and revenue of women's football, highlighted by the record earnings from the recent Women's World Cup. UEFA's managing director of women's football, Nadine Kessler, emphasized that the sport is gaining a diverse fan base and significant commercial interest. Overall, the initiative seeks to solidify women's football's position within the broader European sporting landscape.