Meta's Threads Reaches 150M Users Adds Reply Approvals Filters

Meta has rolled out new features for its Threads social media platform that enhance user control over conversations and interactions. The key addition is the "reply approvals" feature, which allows users to review and approve replies to their posts before they become visible to others, helping to reduce spam and harassment while maintaining open discussions. Alongside this, new activity feed filters enable users to sort replies by those from people they follow or mentions, improving the manageability of notifications. These updates follow the recent introduction of "ghost posts" that disappear after 24 hours and group chat functionality, aiming to make Threads more engaging and user-friendly. Meta reported that Threads has grown rapidly, surpassing 150 million daily active users and 400 million monthly active users, and is now focusing on monetization efforts including ads and video ads. Overall, these changes reflect Meta's commitment to fostering safer, more controlled, and personalized social media experiences as Threads competes with platforms like X and others.