Mezcal and Tequila Surge in Popularity

The popularity of agave spirits, particularly mezcal and tequila, is surging across various global markets, including Mexico, India, and beyond. In Mexico City, mezcal bars and tasting salons are thriving, with establishments like Tlecān highlighting traditional Mexican culture and utilizing diverse agave species for unique flavors. Meanwhile, the Grand Velas Riviera Nayarit is set to host the Mexology Fest, celebrating Mexican mixology with workshops led by renowned mixologists and a focus on cultural traditions. In India, tequila sales have skyrocketed, showing a 12.69% expected growth rate, as urban consumers embrace premium spirits and cocktail culture. Isabel Santiago is making strides in mezcal production as the first woman in her family to distill the spirit, showcasing the deep-rooted cultural significance of mezcal in her family lineage. The global appreciation for these agave-based spirits continues to grow, as evidenced by bars like Coa in Hong Kong, which emphasizes the artistry behind mezcal production.