CW Network Partners with Shopsense for Shoppable ACC Football

Hurricane Helene has led to numerous postponements in high school football, prompting the N.C. High School Athletic Association to extend the regular season by a week. This weekend features both rescheduled regular-season games, which can affect playoff seedings, and 'extra' games that will not count toward seasonal records. Among the notable matchups, Charlotte Christian faces Providence Day in a critical playoff semifinal rematch. In college football, Fox will broadcast two games in upscaled 4K, including Purdue at Ohio State and Colorado at Texas Tech, enhancing viewer experience. Additionally, The CW Network has partnered with Shopsense AI to introduce shoppable TV during ACC football broadcasts, allowing fans to purchase merchandise directly from their devices. This initiative aims to boost fan engagement and generate new revenue streams for brands.