The Darkness Hits No. 1 After Swift's Support

The Darkness have surged to the top of the US iTunes Rock Chart after a viral moment featuring Taylor Swift and Travis Kelce singing along to their 2003 hit 'I Believe In A Thing Called Love' at the US Open Women’s Final. The song's resurgence is attributed to what some are calling the 'Swiftonomics' effect, as Swift's popularity has drawn attention back to the band. Frontman Justin Hawkins expressed his gratitude in a TikTok video, recalling a recent concert where Swift and her team treated him and his daughter with exceptional hospitality. He shared that Swift even sent him a personal note praising the song, which delighted his daughter. The band not only topped the iTunes Rock Chart but also made significant climbs on charts globally, with the song making a return to the Top 40 charts after over two decades.