Prince William, Cate Blanchett Visit UK Lab Advancing Sustainable Fashion

Prince William and actress Cate Blanchett, both members of the Earthshot Prize Council, visited Colorifix, a UK-based company and 2023 Earthshot Prize finalist, to learn about its innovative sustainable dyeing technology that uses DNA sequencing. The process developed by Colorifix identifies natural colors found in organisms and uses fermentation to create eco-friendly dyes, significantly reducing water, energy, and carbon emissions compared to traditional methods. Their visit included a detailed tour of the labs and demonstrations of how the DNA codes responsible for pigments are replicated to dye fabrics with minimal environmental impact. Colorifix's technology has been adopted by major fashion brands such as H&M, Pangaia, and Vollebak, supporting the Earthshot Prize's mission to find solutions to environmental challenges. The visit came shortly after Prince William attended the Royal Ascot event without his wife, Princess Kate Middleton, whose absence was due to an administrative error rather than health concerns. The joint outing highlights the ongoing collaboration between Prince William and Cate Blanchett in promoting sustainability and environmental innovation.