Alma Mater, Tiger Woods Launch Golf Shoes Amid Rising Competition

Alma Mater Footwear has launched its first golf shoe, the Beta, at an event in Texas, marking a significant expansion for the luxury sneaker brand. Designed for both performance and style, the Beta features advanced technologies such as a nitrogen-infused foam midsole and a water-resistant upper, catering to golfers' needs. Meanwhile, Tiger Woods' brand, Sun Day Red, has unveiled its second golf shoe, the Pioneer Magnolia, which combines traditional wingtip aesthetics with modern performance features. The Pioneer Magnolia includes waterproof leather, dual insole options, and a low-profile sole for improved stability. Both shoes will make their debuts at the upcoming Valspar Championship, with Sun Day Red's ambassador Karl Vilips expected to wear the new model. These launches reflect a growing trend in the golf footwear market, blending function with high-end fashion.