Savannah James Launches Clinically Tested Luxury Skin Care Brand

Savannah James, inspired by her daughter and a desire to prioritize herself, launched Reframe, a clinical skin care brand designed to be approachable and inclusive. Developed over two years with beauty expert Nick Axelrod-Welk and in collaboration with Howard University's Department of Dermatology, the brand conducted clinical trials across the full Fitzpatrick skin tone scale to ensure efficacy for all skin types, addressing a notable gap in representation within the industry. Reframe features three key products— a pigmentation-targeting serum, a facial sculpting moisturizer, and an occlusive night cream—offering a streamlined, luxurious routine with colorful, art-inspired packaging. Positioned as a direct-to-consumer brand initially, James emphasizes education and clinical credibility over celebrity branding, aiming to connect thoughtfully with knowledgeable Millennials and beyond. The partnership with Howard University adds scientific rigor, with a year-long double-blind, placebo-controlled study underpinning product claims and fostering consumer trust. James' deep personal interest in beauty, combined with expert collaboration and a commitment to inclusivity, distinguishes Reframe from typical celebrity-backed launches.