Air India Sets New Travel Policy for Staff

As part of its efforts to improve customer service and boost its image, Air India announced that all employees, including top management, will travel in economy class starting April 1, with exceptions for upgrades only if premium seats remain unsold shortly before departure. This policy shift aims to prioritize paying customers, reflecting a customer-centric strategy since Tata Group's acquisition of the airline in 2022. The decision comes amid a significant demand increase for premium seats, doubling since privatization, and is part of a broader transformation, including a merger with Vistara and substantial investment in fleet upgrades. India’s aviation sector is rapidly expanding, with annual domestic passenger growth of 10-12%, pressuring airlines to enhance service offerings. Air India has already made significant investments in its turnaround plan, ordering new aircraft and upgrading its fleet. This new policy aligns with Air India's strategy to enhance efficiency and customer satisfaction in a competitive market.