Taco Bell Launches Decades Menu for 50th Anniversary

Taco Bell is celebrating its 50-year history by launching a 'Decades Menu' on October 31, featuring nostalgic items from the 1960s to the 2000s, all priced under $3. The menu includes the '60s Tostada, '70s Green Sauce Burrito, '80s Meximelt, and '90s Gordita Supreme, with the '00s Caramel Apple Empanada making its return on November 21. This limited-time offering not only revives popular fan-favorites but also includes retro merchandise like hoodies and drink cups to enhance the nostalgic experience. The Tostada is noted for its classic construction, while the Green Sauce Burrito is recognized as a highly-requested item. Taco Bell's campaign taps into the growing trend of nostalgia in fast food marketing, aiming to attract both long-time fans and new customers. The launch follows a successful trial at select California locations, expanding nationwide to bring a taste of the past to a broader audience.