Jamie Dornan has been announced as the new ambassador for Diet Coke, replacing Kate Moss in this prominent role. The 'This Is My Taste' campaign, set to launch in October, aims to encourage fans to embrace their unique tastes and take ownership of their personal interests. The new ad features Dornan's passion for cold-water swimming and showcases a diverse cast celebrating bold self-expression. Louise Maugest, Senior Director of Marketing at The Coca-Cola Company, expressed excitement about collaborating with Dornan to inspire individuals to celebrate their style while enjoying Diet Coke. Dornan emphasized the importance of taking breaks for personal happiness, humorously mentioning lounging on a unicorn floatie while enjoying a Diet Coke. This partnership builds on Diet Coke's legacy of working with high-profile celebrities to connect with consumers.