Coca-Cola and Bacardi Launch RTD Rum and Coke

Coca-Cola and Bacardi Limited are set to launch a ready-to-drink (RTD) rum and coke cocktail, with initial releases planned for Mexico and select European markets in 2025. The collaboration reflects the booming popularity of premixed cocktails, a segment that grew 26.7% in the U.S. to $2.8 billion in 2023, according to the Distilled Spirits Council. The new drink will feature an alcohol by volume (ABV) of 5%, although it may vary by market. Both companies emphasize their long-standing relationship, dating back to the creation of the Cuba Libre cocktail over a century ago. This launch follows Coca-Cola's previous partnerships for RTD cocktails, including Jack Daniel's and Absolut Vodka, indicating their strategic shift towards the alcoholic beverage market. The partnership aims to enhance accessibility to these popular cocktails for consumers of legal drinking age.