The Strategic Sports Group (SSG), led by John W. Henry, owner of Liverpool FC, and including Major League Baseball franchise the New York Mets and the Atlanta Falcons NFL franchise, has announced a $3bn deal with the PGA Tour, forming a new for-profit entity, PGA Tour Enterprises. This deal gives nearly 200 tour members equity in the new entity, with the investment reportedly based on career accomplishments and recent achievements, making more than $1.5bn in equity available. The SSG's investment was made in response to the proposed merger with LIV Golf, a Saudi-backed rival golf circuit. The PGA Tour notes that this deal allows for potential future co-investment from the Public Investment Fund of Saudi Arabia, which previously funded LIV Golf, subject to regulatory approvals.