Director Explains 'The Flash' Box Office Failure

Director Andy Muschietti attributed the 2023 box office failure of 'The Flash' to the film's inability to appeal to all four audience quadrants: males over and under 25, and females over and under 25. Despite a budget of $200 million, the movie only grossed around $271 million, falling short due to factors such as poor CGI, a convoluted plot, superhero fatigue, and controversies surrounding lead actor Ezra Miller. Muschietti emphasized that many viewers, especially women, were not interested in the character of The Flash. The film's lack of appeal was compounded by Miller's legal issues and public relations crisis. Despite the setbacks, Muschietti continues to be involved with DC, set to direct 'The Brave and the Bold.'