Meghan Markle, the Duchess of Sussex, has revealed in a New York Times interview that she purposefully promotes and invests in lesser-known brands by wearing their products to public events. She spends a significant amount of time researching and discovering new designers, particularly those focused on women in different regions. Recently, she invested in Cesta Collective, a brand specializing in handwoven basket bags made by women in Rwanda and finished in Italy. This approach began during the pandemic with her investment in Clevr Blends, and she believes it has helped her prepare for her new venture, American Riviera Orchard. Meghan's strategic use of her public appearances to highlight these brands has led to significant boosts in their visibility and sales. Meghan emphasized the power of her influence, stating that even wearing something as simple as an earring can drive attention to deserving designers.