WWE Schedules Multiple Events to Counter AEW All In July 12-13

WWE and AEW are set to go head-to-head again on July 12, 2025, as WWE's NXT Great American Bash and Saturday Night's Main Event will coincide with AEW's All In pay-per-view at Globe Life Field in Arlington, Texas. WWE will also hold the all-women's Evolution premium live event the following day in Atlanta, marking a busy wrestling weekend with overlapping shows from both promotions. AEW president Tony Khan acknowledged WWE's consistent practice of scheduling events opposite AEW, comparing it to the intense competition era of Jim Crockett Promotions, but expressed confidence that the outcome will differ this time. WWE's counter-programming strategy is seen by some as a continuation of historical anti-competitive tactics reminiscent of Vince McMahon's dominance in the 1980s, aiming to disrupt AEW's growing momentum. Despite these clashes, AEW continues to build its fanbase with homegrown talent and long-term storytelling, while WWE under Triple H attempts to revitalize its creative output. Fans can expect ongoing direct competition between the two wrestling promotions in the near future.