Taco Bell Unveils Disha Hot Sauce with Omar Apollo

Taco Bell is set to launch a new sauce packet called Disha Hot, inspired by musician Omar Apollo's family recipe, available to Taco Bell Rewards Members starting September 24 and nationwide on September 26. This collaboration features the sauce in a Disha Hot Discovery Box, which includes menu favorites, and also offers the sauce for individual purchase. Omar Apollo expressed that this partnership allows him to honor his Mexican heritage and share his mother’s recipe with a broader audience. To commemorate the collaboration, a limited-edition liquid-infused vinyl of his album 'God Said No' will be available to select Rewards Members. Taco Bell's Chief Marketing Officer highlighted this initiative as a way to innovate menu offerings while connecting with younger consumers through pop culture. The sauce and partnership represent a blend of tradition and modern marketing strategies, reflecting Taco Bell's commitment to authenticity.