Audi Reassesses Electric Future Amid Declining EV Sales

Audi has announced a significant shift in its strategy regarding electric vehicles (EVs), indicating that it will continue to produce internal combustion engine (ICE) models beyond its previously set deadlines. The company's CEO, Gernot Döllner, admitted that the transition to an all-electric lineup is taking longer than anticipated, with EV sales declining by 20% in 2024 compared to the previous year. Originally, Audi aimed to electrify its entire lineup by 2032, but it is now reassessing this timeline in light of a challenging market and competition. This change mirrors similar decisions by other automakers, including Mazda, which is also scaling back its electric car investments in favor of hybrids. Despite the setbacks, Döllner emphasized that Audi plans to rejuvenate its model range, introducing new combustion and hybrid models alongside its electric offerings. The company aims to maintain a flexible approach to adapt to evolving market conditions, with plans to launch several new vehicles in the coming years.