Collins Dictionary Names 'Brat' Word of the Year

The term 'brat' has been named Collins Dictionary's Word of the Year for 2024, inspired by Charli XCX's sixth studio album of the same name. Defined as someone with a 'confident, independent, and hedonistic attitude', 'brat' signifies a cultural movement that champions rebellion and self-expression, contrasting sharply with the previous 'clean girl' aesthetic. The word gained traction on social media and has been embraced widely, even influencing political branding, such as Kamala Harris's campaign rebranding. Collins lexicographers noted the word's popularity, having monitored various media sources in determining their annual selections. Other notable words include 'era', inspired by Taylor Swift's Eras Tour, and 'supermajority', reflecting current events. This shift in language highlights the evolving cultural landscape shaped by younger generations.