Woolworths faced backlash for initially not selling Australian flags before Australia Day but has now announced the flags will return to shelves ahead of the Paris Olympics. The decision follows earlier controversy and calls for boycotts after the supermarket chain refrained from stocking Australia Day-themed merchandise. Woolworths emphasized its pride as an Australian retailer and will also offer Aboriginal and Torres Strait Islander flags regularly. Despite the previous decline in demand for such items, Woolworths is reintroducing the flags, aiming to provide customers with choices and cater to national sentiment.