Apple TV+ Series La Maison Launches September 20

Apple TV+ is set to release 'La Maison', a new French-language series that dives into the cutthroat world of haute couture, premiering on September 20, 2024. The drama revolves around Vincent Ledu, a fashion designer whose legacy is threatened after a viral video tarnishes his reputation, forcing him to navigate betrayal and rivalry within his family and the industry. His muse, Perle Foster, and rising designer Paloma Castel attempt to salvage the family brand, Maison LEDU, while facing off against Diane Rovel, the ambitious CEO of a rival luxury group. The series, created by Alex Berger and directed by Fabrice Gobert, explores themes of ambition, family dysfunction, and the harsh realities behind the glamour of fashion. Notably, it draws parallels to real-life rivalries in the fashion industry, reminiscent of the competition between luxury titans Bernard Arnault and François Pinault. The show promises a mix of drama and commentary on the evolving landscape of fashion, particularly in relation to sustainability and generational shifts.