Lowe Lintas Launches Google Pay Campaign

Lowe Lintas, in collaboration with Google Pay (GPay), has launched a new campaign aimed at redefining credit card usage by showcasing its integration into the GPay app for seamless transactions. This campaign challenges traditional credit card practices, emphasizing the convenience and security of using cards for everyday purchases through tap and scan features. The narrative is brought to life through a humorous sibling exchange in a campaign video that features catchy music, starting from a petrol pump to an ice cream cart and concluding at a restaurant. Prateek Bhardwaj, Chief Creative Officer of Lowe Lintas, expressed excitement over the consistent brand messaging in this third campaign under the 'Sab tick hai' slogan. The campaign aims to enhance user experiences and broaden audience reach across multiple platforms, including TV and digital media. Meanwhile, PayU has become the first payment gateway in Colombia to integrate GPay, facilitating faster and safer transactions as mobile payment adoption grows in the region.