Elon Musk's platform X is facing nine GDPR complaints filed by the privacy advocacy group NOYB, accusing the company of using personal data from over 60 million EU users to train its AI model, Grok, without obtaining proper consent. NOYB alleges that this practice violates multiple GDPR principles and seeks urgent intervention from various EU data protection authorities to enforce compliance. Recently, the Irish Data Protection Commission (DPC) requested a court order to suspend X's data processing activities, highlighting concerns over the legality of data usage rather than merely mitigation measures. X had previously agreed to halt processing data collected from EU users between May and August 2024 while legal proceedings are underway. NOYB criticizes the DPC for not addressing the core issues and has called for a comprehensive investigation into X's data practices, which could significantly impact the platform's future AI developments. If successful, NOYB's efforts could require X to start anew with its AI training, potentially delaying upcoming releases of Grok models.