Fender Unveils 50th Anniversary Hello Kitty Collection

Fender is celebrating the 50th anniversary of Hello Kitty with the reintroduction of the Squier Hello Kitty Stratocaster, along with a collection of themed accessories including a fuzz pedal and gig bag. The Squier model features a glossy pink finish, Hello Kitty graphics, and is priced at $499, aiming to appeal to both collectors and music enthusiasts. This collaboration marks a significant return for the beloved guitar, which had previously seen a dramatic price increase in the second-hand market after gaining popularity through viral online content. Fender's Music President, Edward Cole, emphasized the brand's commitment to expanding its reach in Japan and the Asia-Pacific region, targeting a diverse customer base. The collection aims to blend pop culture with musical expression, leveraging Hello Kitty's global influence as a cultural ambassador. This release reflects Fender's strategy to invest in the growing market of female guitar players and fans of Japanese pop culture.