Free Coffee for Dancing at Coffee Milano Café

Coffee Milano Café in Middleborough, Massachusetts, gained viral fame by offering free coffee to customers who danced for five seconds upon entering, a promotion inspired by a local pizza shop. The resulting videos, posted on TikTok, amassed nearly 7 million views, significantly boosting the café's online presence and customer footfall. Owner Josh Rashid noted the power of social media in modern marketing, as the café's TikTok account gained over 10,000 new followers. This campaign demonstrates the effectiveness of experiential marketing, which combines humor and interaction to create memorable customer experiences. While the promotion received overwhelmingly positive feedback, some critics expressed concerns about excluding customers uncomfortable with dancing. Nevertheless, the café plans to continue the successful promotion, with future dance parties announced via its social media platforms.