BTS's fanbase, ARMY, has launched a global hashtag campaign titled #MinHeeJinOut to oppose the potential return of Min Hee Jin as CEO of ADOR, a subsidiary of HYBE, following her removal on August 27, 2024. Fans voiced their concerns through an official statement on X (formerly Twitter), accusing Min of manipulating media narratives to tarnish BTS's image and alleging harmful actions during the group's military service. The campaign has gained significant traction, trending in various countries including North America, the UK, Germany, and Poland. However, reactions from the broader Korean online community have been mixed, with some netizens criticizing ARMY's involvement in corporate matters unrelated to BTS. They have expressed that ARMY’s focus should be on supporting the group rather than defending corporate interests. Min Hee Jin has since filed for reinstatement, prompting further backlash from fans who urge her to cease using BTS and their fandom for personal agendas.