Mexico Tourism Surges 18% in May Amid Air Travel Decline

Mexico's tourism sector has experienced significant growth in 2025, welcoming nearly 8 million international visitors in May alone, marking an 18% increase year-over-year. Despite this overall rise, air travel arrivals have declined by 5.6% due to a global aircraft shortage, prompting more tourists to enter via land-based methods such as car or pedestrian crossings, which increased by 28.2%. Visitor spending also rose, reaching nearly $2.62 billion in May, with average spending per visitor around $330. Mexico's 2023 data positioned it among the world's top tourism destinations, with over 42 million visitors and substantial foreign investment of more than $3 billion in hotel infrastructure, particularly from the U.S., Canada, and Spain. The country continues to focus on sustainable tourism growth through projects like the Maya Train, aiming to enhance connectivity and economic development in key regions. Meanwhile, New Mexico is boosting its tourism sector with a record $551,702 allocated to support 44 events in fiscal year 2026, offering technical assistance, promotional support, and sponsorship to enhance event quality and attract visitors.